Kirsten Ludwig and Chris Danton are the founders of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. With a background in brand building, together, they work with funded start-ups and Fortune 500 brands to ensure they stand out. Their clients include Pinterest, Psycho Bunny, Amass, 710Labs, SLMD, Mars, Zappos, and more. They are also the thought leaders behind the highly successful Substack, GOOD THINKING. Together, they command a global audience of +16K C-Suite executives, venture capitalists, and creatives.
If you are already subscribed to GOOD THINKING, just use your Substack email and we won’t duplicate you on the list.
Chris is also the author and podcast co-host for GOOD THINKING. A publication read by top brand executives across the world.
Chris is an international speaker, speaking at events from SXSW London to Brands & Culture in New York, in addition to private keynotes for leading corporations.
She’s frequently quoted in international business and culture publications such as the Wall Street Journal, Bloomberg, The Guardian, Adweek and more. And read by other Substack leaders like Ochuko Akpovbovbo and Rachel Karten.
Kirsten is a brand builder, cultural curator, and thought leader. She's the Founder of IN GOOD CO, a global brand consultancy that ignites challenger brands with fearless positioning.
Kirsten built her reputation as an influential creative in the fashion and retail space, leading brands to stand out.
She co-hosts GOOD THINKING, a podcast read by top brand executives worldwide, and Lit From Within, a high vibrational podcast and Substack.
Kirsten is a frequent speaker, moderator, and panelist at conferences on brand, marketing, and culture. She's a bold voice on LinkedIn, a Forbes contributor, and a regular industry judge, including at Cannes Lions.
A member of invite-only communities THE BOARD, Sunday Dinner, and Intro, and she co-hosts Breakfast Club LA.
If you are already subscribed to GOOD THINKING, just use your Substack email and we won’t duplicate you on the list.
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