Wellness shifts from self-care to self-intervention. People treat their bodies like systems to tune, upgrade, and augment. Biohacking but commonplace, zero feelings of ‘that’s extreme.’ Self-diagnostics become routine and expected.
Chris Danton
Chris Danton
Peptides
Neko Health
Neurable
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A rise in ‘Wellness Anarchists’. People want quality without restriction and reject rigid protocols. Doing less grows (not just in wellness), valuing silence, pause, and boredom over optimized routines. And the highest flex becomes the run you don’t track. A move toward unlogged and unposted à la ‘Inner Worldbuilding’ but with a side of ‘fuck-around-and-find-out.’
Collabs Shall Die
Because everyone is in their own little content bubbles, it's harder than ever to create impactful cultural moments. Up until now, collaborations have been a smart way to speak to two audiences you didn't know could intersect. But there is a very real fatigue for them in the market. The consumer has become so very savvy, and they are getting inundated with content and partnerships on repeat. Instead, the brands who use their own cultural lens as both gut-check and filter can continue to stay interesting while generating fresh storytelling and constant world-building.
In 2026, Longevity is about to become the new “microbiome”—the buzzword every wellness and skincare brand will be screaming from the rooftops. But this time, the hype is backed by real mitochondrial science. Brands like Timeless are already leading with research-driven supplements and actives that boost cellular energy and spark true regeneration. And you know I’m not a filler girl—I’ll take injecting peptides any day—but I am surprisingly obsessed with Sunekos, the only bio-stimulating injectable I can stand behind. And of course, my favorite beauty biohack of all time? Red light + methylene blue. It’s mitochondria magic, and trust me—2026 is the year everyone else finally catches up.
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