Food becomes a protocol. Biology is replacing diet culture. Think: mitochondria health, hormone regulation, vitamin absorption, glucose-safe, recovery enhancing. We want our food to be working for us, not against us.
Chris Danton
Chris Danton
Lura
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Lite Water
David
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Food bites into entertainment experiences. As many brands turns into had facts, other swing toward lore, play, and worldbuilding. Every surface and touchpoint is an opportunity. Character IP booms. Restaurants become cinematic extensions. Brand mythologies become an essential brand-building tool.
More brands will ‘Embrace the Analog’. As AI flattens culture into frictionless sameness, drowning out the authentic voice and dulling our senses with visual slop, more value shifts to the unmistakably human and the art of craft, taste and principles. While Coke catches flak for its second AI-generated Christmas ad, Apple has skipped CGI and used hand-cut glass in its latest ad. Lay’s global redesign uses real potato-stamping patterns, Polaroid is rejecting screens, and Radford Beauty used nothing more than the founders' handwriting and sketches to create a category-shaking brand identity. In a world obsessed with automation, human inefficiencies are becoming the competitive moat. All hail the analog.
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