We’re more desperate to feel things. Travel becomes a way to dose intensity, not escape it. High-effort experiences meet zero-effort logistics. Extreme rituals, niche skills, experimental treatments, without any hassle.
Chris Danton
Chris Danton
Amélie Knits
Ammortal
Bar San
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Zero-intensity travel. Dead-zone escapes, phone-free spaces, and do-nothing itineraries gain cultural capital. Silence, boredom, and unstructured weekends become the ultimate luxury. Things like ‘knit and chat’ become a week-long affair. The trip where nothing happens on purpose—Bricked on arrival.
Who knows all the best hotels and how to get there in business class.
Airport tourism is coming. Terminals like LGA’s TC, Changi’s T3, and Hamad’s indoor garden are turning airports into micro-cities of sensory delight. We’re approaching a world where people book flights to or from these airports just to spend time in them.
Anti-recommendation becomes the new hospitality currency.
Hotels and restaurants stop pretending to be for everyone and start getting specific about who they're actually for. "Perfect if you want to eat dinner at 5:30pm" or "Not for you if you need a gym."
In a landscape of infinite sameness, specificity becomes the only honest filter that works. Saying "we're for people who hate brunch" doesn't shrink your audience...it just finds the right one in multitudes. Turns out the middle-aged guy who wants a martini at 4pm and the 19-year-old who thinks bottle service is depressing have been waiting for the same brutally honest menu all along. "Not for everyone" takes the cake.
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