Amateur sport becomes the main event. Creator leagues, street tournaments, and amateur leagues become the real entertainment. And snag major league ad deals and the glory.
Chris Danton
Chris Danton
Fanatics Fan Fest
Good Good Golf
The Baller League
If you are already subscribed to GOOD THINKING, just use your Substack email and we won’t duplicate you on the list.
Recovery becomes a serious sport. Social saunas, no-workout-full-recovery gyms, and wellness dayclubs turn restoration into the main event. Brain massages, recovery treats, and plunge/bathing pop-ups spread. Smart mattresses and wearables turn recovery scores into status.
Looking at the fringes of sports and culture and making it make sense for now.
Obsession becomes cultural capital: a pivot away from viral performance toward high-fidelity skills, real knowledge, and uncompressible mastery. People are choosing things that fight back; books you have to wrestle with, music that demands presence and pursuits you can’t shortcut with AI. The new flex is simple: prove you care enough to go deep.
If you are already subscribed to GOOD THINKING, just use your Substack email and we won’t duplicate you on the list.
.png)
